The social media revolution (in 15 minutes)


Social media – green shoots of the mainstream?
January 21, 2009, 2:04 pm
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I think the next few months could see a real expansion in popular engagement with social media. For example; I have had an increase in facebook friend requests from people who missed the first wave and some of the most technophobic people are now experimenting in Twitter – possibly driven by recent attention around the Mumbai attacks and the US Air crash landing.

The significance of this is that these people are normal people – not the techies or the geeks -and they will therefore normalise these services. They are not going to want thousands of facebook friends or twitter followers and they are going to use facebook and twitter either in the ways they were originally designed to be used or they will shape their future development around the needs of the mainstream.

This is a very important step in the development of social media. As Noel Gallagher said “once the squares start listening to your music you make lots of money”

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