The social media revolution (in 15 minutes)

Danah Boyd – social media is here to stay
March 11, 2009, 10:20 am
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This will take up your alloted weekly 15 minutes – but it is worth it.  It is a presentation by Danah Boyd – one of the best thinkers on social media.  I particularly like her concluding thought:

Specific genres of social media may come and go, but these underlying properties are here to stay. We won’t turn the clock back on these. Social network sites may end up being a fad from the first decade of the 21st century, but new forms of technology will continue to leverage social network as we go forward. If we get away from thinking about the specific technologies and focus on the properties and dynamics, we can see how change is unfolding before our eyes.

This is the thinking behind what I call the Gutenberg principle.  Her insight on Twitter use and the young is also er… insightful (i.e. kids don’t want adults to be able to see everything they are doing).


Gutenberg and the social media revolution
November 20, 2008, 11:11 am
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My article has now been published in Capco’s Journal of Financial Transformation so I can now spread it around electronically myself.  Here it is

It will take more that 15 minutes to read – and I suggest you digest it in a couple of sittings!

I will publish the full text as a post on my other blog and might write a few spin-off posts that deal with various themes within it.

The social media revolution on one page (sort of)
July 29, 2008, 5:10 pm
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“So what is social media then?” I seem to spend so much time attempting to answer that question these days – not just answering it but also justifying why it is a ‘Big Thing’ and not just a flash in the pan. I am rarely 100 per cent confident that I nail it with the answer – which is a worry. Neither am I 100 per cent confident that many others out there have nailed it either – the blogosphere and conferenceosphere is littered with vague exhortations about ‘joining the conversation’, ‘two-way rather than one-way dialogue’, ‘democratisation of media’ etc etc etc. All true enough but all rather woolly stuff.

I have therefore tried to nail it all on one page so the next time I get the challenge – I can say “read this and believe”. Actually, if I am honest I want people to read this and then pay me and / or the organisations I work with, money to help them do something about it.

I have cheated actually, because while I have produced a one page pdf it is backed up by seven other linked pages. You could say – why bother with the pdf, why not just circulate the link? The answer is that most of the people who ask the question are still much more comfortable sharing in the email world rather than the on-line world and opening an attachment and forwarding an email is familiar behaviour.

Anyway – here it is (and here is the on-line version). If you like it, pass it on. If you think you can do something better – do something better and pass it on.

May 20, 2008, 3:23 pm
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I’m not going all Hugh Macleod – I’ve just decided on a strategy to use Twitter, which is to Tweet bits and pieces that I find useful in explaining social media. And for much of this I will need a place to launch the link from – i.e. this blog.