The social media revolution (in 15 minutes)

links for 2009-09-10
September 10, 2009, 1:04 pm
Filed under: Links
  • This has been an interesting initiative to watch. This isn't necessarily the type of content that I would recommend Ford produce (it isn't close enough to the brand or product story) – but their approach is sound, i.e. not placing restrictions on what the memebers of the Fiesta Movement can say. It is an example of how to do branded content in social media. It is interesting to note that US motor manfacturers have been at the forefront of adopting social media (GM another example) – probably as a result of the trauma they have been going through. Lets hope that others can follow their example without having to be traumatised first.
    (tags: ford strategy)

links for 2009-09-01
September 1, 2009, 1:04 pm
Filed under: Links
  • Startling figures from the newspaper Association of America. Og course it is the recession as well as the rise of social media that is driving this, but none-the-less this is quite dramatic and proves, probably conclusively, that the game is up for the newspaper industry as we know it. The US is at the forefront simply because adoption of social media is higher.

links for 2009-08-28
August 28, 2009, 1:05 pm
Filed under: Links
  • An interesting experimebnt by P&G. But ulitmately this is not the way to 'do' content in social media. P&G are doing this because it looks cost effective since they are paying only for production not distribution. However, it is still a 'one-to-many' piece of mass communication – a sponsored message, rather than content that is genuinely relevant to the brand. Pampas has no right to talk to parents about the whole of parenting, because the only bit of parenting that is relevant to Pampas is the bit dealing with the messy stuff that comes out of babies and toddlers. Unnapealing as this may seem to P&G, any content they produce should focus on this and their product – all the rest is just sponsored blah blah.
    (tags: p&g content video)
  • The bloggers unmasked controversy continues. The law has a big problem here. In the old world the simple act of publication had a sitgnificance and status. It certainly had a legal status. But this staus was based on the Gutenberg definition of publication – i.e. information designed for mass circulation and issued from an institutional source. This definition no longer applies now that publication is available to all. Publication is now the same as conversation – and reaching for the legal recourse that was designed for traditional publication when addressing on-line individuals is likely to prove about as effective as catching water with a sieve.

links for 2009-08-21
August 21, 2009, 1:04 pm
Filed under: Links
  • The Times cites this as a case with far-reaching repercussions. In its dreams. This judgement will have no repurcussions because social media doesn't operate like traditional media. Within social media influence is attached to the ability to establish the credibility of the author. Anonymous = no credibility. Unmasking and prosecuting anonymous authors will prove no more useful than prosecuting someone who hurls an insult at you across the street and then runs away. (Sorry lawyers).
    (tags: libel blogging)

links for 2009-08-19
August 19, 2009, 1:04 pm
Filed under: Links
  • Its official – Twitter is now MSM (mainstream media).
    (tags: twitter news)
  • Here is a glimpse of the future. In "the old days" TV producers used to make small, condensed, bits of one-to many, mass appeal bits of content (TV programmes as we know them). Here, the BBC is moving beyond that and actually creating what you could call a content experience. It is a shame that the only reason they are doing this is because of the subject matter (i.e. 20 years of The Web) – because it is relevant for every documentary they produce. At this stage they are only seeking a level of interaction / input – trying to use the connected crowd to do their research for them. What they should do is create more content around and behind what will become the finished article. We should be able to see the meetings in production office on YouTube for example, we should see behind the scenes in real time. Also – the BBC should supply much of the raw footage to us, and let us do our version of the edits. Now that would be exciting – but probably a step too far, even for the BBC.

links for 2009-08-18
August 18, 2009, 1:09 pm
Filed under: Links

links for 2009-08-13
August 13, 2009, 1:05 pm
Filed under: Links