The social media revolution (in 15 minutes)


links for 2009-10-22
October 22, 2009, 1:04 pm
Filed under: Links
  • This, together with the announcement that tweets are now Googleable, could be the start of something big. Google's biggest problem to datehas been the inability to penetrate social media. It looks like they are doing this hand-in-hand with trying to own people's individual social connections (i.e. Google Profile). Can see the commercial rationale here, but trying to build this wall around things could limit its social acceptibility and therefore use. There can't be conditions attached to search
  • This is what i call a web1.5 idea – i.e. basically a traditonal mass audience idea that uses social media channels for distribution. Interesting to watch – it may well be that its social components will not be sufficient to make it really work in these channels and it will become another one of those beached whales – a mass media idea washed-up on the social media coastline. But maybe not.
    (tags: coke campaign)
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links for 2009-09-30
September 30, 2009, 1:04 pm
Filed under: Links


links for 2009-09-29
September 29, 2009, 1:04 pm
Filed under: Links
  • Review of the implications of Twitter securing new investment. Whether Twitter is over-valued is difficult to say. It is almost certainly in-correctly valued because the money boys haven't yet worked out a way to value social media properties other than as traditional media 'real-estate' platforms. Twitter, like Facebook, is an infrastructure – a utility. It is not a web site or a content platform.


links for 2009-09-25
September 25, 2009, 1:05 pm
Filed under: Links


links for 2009-09-23
September 23, 2009, 1:04 pm
Filed under: Links
  • Some great quotes and an intersting perspective. Marshall McLuhan in particular is worth revisiting because his perspective on the end of print culture and the global village are highly pertinent. I keep meaning to find the time to write a post on this, tied in to the notion of story-telling.
    (tags: story)


links for 2009-09-11
September 11, 2009, 1:05 pm
Filed under: Links
  • Interesting development. However, in reality this highlight's Facebook's weakness – lack of focus on what it is. Twitter is a dedicated microblogging infrastructure. Facebook is not and simply adding a way to do microblogging within Facebook does not make it such. No one is going to sign-up to Facebbok to do microblogging. A better strategy would be to make it possible to 'do' Twitter from Facebook rather than 'be' Twitter.


links for 2009-09-10
September 10, 2009, 1:04 pm
Filed under: Links
  • This has been an interesting initiative to watch. This isn't necessarily the type of content that I would recommend Ford produce (it isn't close enough to the brand or product story) – but their approach is sound, i.e. not placing restrictions on what the memebers of the Fiesta Movement can say. It is an example of how to do branded content in social media. It is interesting to note that US motor manfacturers have been at the forefront of adopting social media (GM another example) – probably as a result of the trauma they have been going through. Lets hope that others can follow their example without having to be traumatised first.
    (tags: ford strategy)