The social media revolution (in 15 minutes)


links for 2009-03-16
March 16, 2009, 1:03 pm
Filed under: Links
  • An interesting initiative from P&G. This probably would have helped give P&Gers some exposure to, and understanding of, the tools. However – it wouldn’t have helped them understand the real power of social media. This was just an exercise of using new tools to do old things – because social media is not just another channel you use to push messages (or sell T-Shirts) to people – it is a channel people use to reach you. I suspect P&G is going to have real difficulty comprehending this directional shift because it has so much capital built into the media model

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