Filed under: Uncategorized
Here is the first and only post in a lonely blog (post doesn’t even have a real title) – but a good post none-the-less in terms of starting to think differently about media, content and a strategy that involves putting niche stuff out there that draws people to it (hence the ‘gravitational’). Its what I call a digital bait strategy and the shift from buying media to making media – expressed here as shifting from renting media (i.e. space alongside content) to owning media.
Not quite sure it the Mass in the term refers to Mass Media or Gravitational Mass. Should be the later in my opinion.
Thanks to Andy Lark for spotting this (some time ago)
2 Comments so far
Leave a comment