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… but haven’t got round to yet, include:
A new mass extinction – why the forces inherent in social media probably mean a dramatic brand cull over the next 10 to 15 years.
Social media pay-day – how the real pay-back from social media is achieved when you can push-out much of your brand development and promotion to the connected community of your customers and consumers
Why the connected crowd is the new audience – we used to have individuals and crowds. Now we have a hybrid that is mass but can only be engaged with through individual interactions. Understanding its dynamics is the key to success in the future
Why stories are the core of any successful social media strategy – conversation is what it is all about and you can’t have a conversation off a proposition. Only stores drive conversations.
Will be published on my pontification blog
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