The social media revolution (in 15 minutes)

links for 2009-02-05
February 5, 2009, 1:03 pm
Filed under: Links
  • Forget Robert Scoble and the bright shiny new things of social media – this is where the cutting edge of social media is at – the move into the mainstream and the creation of the new audience which is the 'Connected Crowd' – something that is neither an individual or a mass audience or segment, but a hybrid between the two
    (tags: future)
  • There has been a twitter and blog fuss about the GoDaddy ad during the Superbowl. The interesting thing is not whether the ad was appropriate / effective but the speed with which reaction (and action) to it evolved, driven by twitter. Twitter is changing the game, especially in terms of issues and crisis management – because it has stripped away the time lag between an event and its subsequent circulation within media. This space used to be a key asset for comms professionals. Now we all have to operate 'live' in real time. To paraphrase a former British prime Minister – "Twitter can be all the way around the World before an unprepared comms professional has got their boots on"
    (tags: twitter)

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