The social media revolution (in 15 minutes)

links for 2009-01-13
January 13, 2009, 1:03 pm
Filed under: Links
  • A good example of a cross-over social media / content programme. It has echoes of a conventional pay-for-reach programme but does it in a way which produces content which works in social media. Look at the picture – its not just notebooks (as per conventional journo's). These people are cranking out images and video as well. Reminds me of a great quote from Andy Lark of Dell who said that the journo's that 'get it' realise that in interviews, what is said is the content asset not (just) the journo's subsequent interpretation of it.

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