Filed under: Uncategorized | Tags: Antony Mayfield, Brands in Networks, marketing, networks, social media
This e-book ‘Brands in Networks’ will take up more than the allotted 15 minutes – but it is worth it. The author, Antony Mayfield, is one of the few people out there who really grasps the fundamentals of the shift that is taking place, rather than just focus on the latest bright shiny things. He uses the analogy of Gutenberg (a good indicator of someone who sees the big picture) and talks about the shift away from channel into network.
I have just written my own, slightly less extensive, piece on this – but unfortunately can’t share it yet because it has been commissioned by the management consultants Capco to appear in their Journal of Financial Transformation and won’t appear until December and they have asked to have first dibs at publication (very Gutenberg!). However, I will make a more post-Gutenberg attempt at publication once I have permission.
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