The social media revolution (in 15 minutes)

links for 2008-09-15
September 15, 2008, 2:05 pm
Filed under: Links
  • Thre is so much to learn from this episode. Aside from the issues about respect for the rules of social media (which is causing most online debate at the moment), I think the main issue is one of "Story". 3M covering a car in post-it-notes to try and push a competition about creative use of post-it-notes = marketing puff = a non-story. People having a laugh at a colleagues expense by covering his car in post-in-notes = story (hence success in terms of spread through social media). Creative output is the same in both instances – but the story makes the difference. Its not just an image licencing issue – 3M could have embraced the real story – but they totally failed to understand what was going on.
  • Another useful reference source of examples

Leave a Comment so far
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: