The social media revolution (in 15 minutes)


The Against Malaria Foundation
February 14, 2008, 4:10 pm
Filed under: Uncategorized

I have recently been doing some work to help out the Against Malaria Foundation. This is a pretty remarkable organisation – both because of its structure (established and run by one man from his home in London) and because of what it has achieved, which is a unique, efficient and totally transparent way of turning funds raised into bed nets over the heads of vulnerable people.

We have just set-up a social media information hub – essentially a blog but designed to be an efficient way of launching and making discoverable relevant digital content about the organisation and its activities. Please take a look at this – both from the perspective of finding out about the charity, but also as a very basic example of what I call a story hub. All organisations should set-up one of these as a way of launching content and interacting with social networks.

Also, check out the organisation’s two web sites – (AMF and 2008 World Swim) because they are quite remarkable in themselves in terms of what they do to help individual fundraisers and how they support the promise of total transparency. You can see where every single donation went, right down to the reports back from the distribution organisations, including pictures and often video.

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