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YouTube – Web 2.0 … The Machine is Us/ing Us
Very cool little video – a bit techy, but it illustrates the basic technology shift that is powering web 2.0 i.e. the ability to break-up and re-assemble and personalise web based content
(tags: Web2.0 video)
Advertising Age – Digital – Unilever, P&G Battle Hits YouTube
Two approaches that highlight the issues and difficulties in working out how use social media effectively. Neither approach has cracked it, in my opinion, because neither is based on a consumer-in rather than message-out approach
MediaPost Publications – Pontiac Launches Community Site On Yahoo – 02/08/2007
This is an example that is closer to the mark in terms of using social media to empower consumer engagement.
Technorati Tags: YouTube, Unilever, P&G, Pontiac
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