I have decided to put this blog on hold – because essentially everything in it is also covered at http://richardstacy.com Please feel free to wander over there.
If you still want just the simplicity of having my link posts, without my pontification posts – I recommend subscribing direct to my delicious account where I save these http://delicious.com/rsposts
Filed under: Uncategorized
Since I have been paying more attention to my pontification blog – attention there has gone up and attention here has gone down – not surprisingly.
Therefore I have decided to sort of merge the two – although not going as far as creating a “lifestream” to coin a fashionable term. Thus – I will make the link pieces here also available in my pontification blog and at the same time share my pontification posts as links here. That means if you like the link format – you can still get that here, but if you are more interested in my opinion on things, I suggest you move across. You will get access to the same information in both places – its just the way it is presented is slightly different.
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I have been spending too much time over on my pontification blog of late and neglecting my linking duties.
But for those interested, this is what I have been pontificating about.
Why neither Facebook or Google are aligned for the future of the internet
Twitter – problems with it in terms of creating but also losing history
Why social media is more about space rather than place
As well as finally getting round to writing the “for the record pieces” on the shift from institutions to process and the issue of the sanctity of publication (Clay Shirky re-tweeted this which pleased me no end)
Had just published this across on my pontification blog when I noticed Jeff Jarvis has also published something very similar
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This article by Clay Shirky is a must read – http://www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-unthinkable/ – it cuts to the heart of what the social media revolution is all about, i.e. the separation of content from its means of distribution and deals with a particular “thing” of mine – i.e. social media is different, we are not replacing like with even similar.
See http://tinyurl.com/exqys and http://tinyurl.com/d8v7et for some of my stuff in a similar vein.
Filed under: Uncategorized | Tags: design, google, Helen Webb, search engine optimisation, SEO, web site, Webb Strategy
Despite my evangelising the whole world hasn’t abandoned the traditional web site, and even people that have are realising there is still a lot to be learned from the good old-fashioned principles of effective site design. Personally I think than many blogs / social media sites are missing a trick here – for example, why don’t people put their RSS feeds in prominent locations?
With that in mind I would like to draw your attention to Webb Strategy, a service just launched by a friend of mine Helen Webb (hence the plug). For a very reasonable price Helen will give your site the once over and tell you how you can make it work more effectively. She is absurdly over-qualified to do this , having formerly been the MD of lastminute.com, but the fact that she now wants to work from home and have a more managable work stream means that her expertise is now available at the very reasonable entry level price of £595. She can also give bespoke consultancy and is a good web copy-writer.
Once Helen has given your site a wash and brush up and made it Search Engine Optimised, I can then tell you how to become Social Media Optimised – or we can even work in tandem.
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Here is the first and only post in a lonely blog (post doesn’t even have a real title) – but a good post none-the-less in terms of starting to think differently about media, content and a strategy that involves putting niche stuff out there that draws people to it (hence the ‘gravitational’). Its what I call a digital bait strategy and the shift from buying media to making media – expressed here as shifting from renting media (i.e. space alongside content) to owning media.
Not quite sure it the Mass in the term refers to Mass Media or Gravitational Mass. Should be the later in my opinion.
Thanks to Andy Lark for spotting this (some time ago)
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… but haven’t got round to yet, include:
A new mass extinction – why the forces inherent in social media probably mean a dramatic brand cull over the next 10 to 15 years.
Social media pay-day – how the real pay-back from social media is achieved when you can push-out much of your brand development and promotion to the connected community of your customers and consumers
Why the connected crowd is the new audience – we used to have individuals and crowds. Now we have a hybrid that is mass but can only be engaged with through individual interactions. Understanding its dynamics is the key to success in the future
Why stories are the core of any successful social media strategy – conversation is what it is all about and you can’t have a conversation off a proposition. Only stores drive conversations.
Will be published on my pontification blog
