The social media revolution (in 15 minutes)

Seth Godin on why word-of-mouth is not the same as viral marketing

This is what I have previously called an on-line social cluster – and demonstrates the fact that there are going to be lots of them – even if an individual only really engages with the handful relevant to them. Watch this space.

A good example of mixing an old-style on-line approach with more social “floating” content – what Chrysler is calling agnostic content. Floating digital content is the future.