The social media revolution (in 15 minutes)

Don’t Just Listen, Join the Conversation

An article suggesting that creating an in-house social media analyst is the way to go. I agree – forget external monitoring – do this as the first step to creating a conversation department and bringing the customer inside your business

(tags: strategy conversation)

Open (finds, minds, conversations)…: MySun, MyTelegraph and (possibly) MyEconomist?

Interesting to see how the media is moving into creating social networks. It is the way to go – see previous posts on the rise of collaborative social neworks (Our Spaces rather than MySpaces) and also the Reuters MySpace initiative.

(tags: Trends socialnetworking media)

Feeling Cingular — A parody site. About a malady.

More on transparency and recording customer service calls. This example also shows that one should never underestimate the level of creativity out there. This music video about an experience with Cingular sits on a spoof Cingular site.

(tags: transparency example)