The social media revolution (in 15 minutes)

An interesting, if lengthy, article on media consumption habits of younger kids (i.e. the future). Makes a good point about the extent to which these kids are accustomed to actively controlling and using media, rather than passively receiving it

A fun video – and one that gives clues to the type of content big, traditional brands are going to have to start to get into. This is the new advertising.

There is a big fuss going on about social media releases. Myself – I am still not convinced about these. By all means put feeds and links into a press release – but I still think you should give a journalist a dish not a list of ingredients