The future isn’t what it used to be
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September 7, 2006, 11:38 am
Filed under: My stuff
Filed under: My stuff
The future isn’t what it used to be is a piece I have written that is an attempt to focus on the bigger picture of the world of social media. It does this by making ten semi-serious predictions of what the marketing and communications world could look like in five to ten years time.
These are:
- The price of traditional media will be cut in half within 5 years
- The world’s leading media organisations won’t actually produce content
- The 30 second TV ad will live
- The rise of specialists and aggregators
- The death of the brand proposition and the rise of the brand story
- Marketing departments to split into story departments and conversation departments
- The emergence of the category consumer franchise
- The rise of the global micro-brand
- The rise of brand watch communities
- The emergence of Digital Identity Stress and Digital Schizophrenia as recognised medical conditions
Apologies for the length of the article – I hope it stimulates some thinking. I also promise that I will not frequently post my own work to the network!
Technorati Tags: Richard+Stacy, future, marketing, prediction
3 Comments so far
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I agree with most…but specifically with the imoortance of story telling and conversations rather than one way talk the way brands having acted until now… and again, it also starts with LISTENING…
Laurent Florès
http://www.CustomerListening.com
Comment by Laurent Flores October 25, 2006 @ 11:22 am[...] The future isn’t what it used to be – a (rather lengthy) piece I have written that is an attempt to focus on the bigger picture of the world of social media. It does this by making ten semi-serious predictions of what the marketing and communications world could look like in five to ten years time. [...]
Pingback by Links to previous posts « Richard Stacy @ Stacy Consulting September 28, 2007 @ 2:29 pm[...] a practical note, at the very basic level, ensure that your brands have a compelling story to tell consumers online. This story could be a fascinating facet of your history that you decide to share online or, [...]
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